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Eating healthy has never been so confusing. Low-fat, sugar-free, all natural — what's the deal?

Fancy packaging and convincing advertising makes it tricky for hungry customers when it comes to eating well (and who doesn't want to be healthy?). In fact, 64% of customers are influenced by healthy food products, according to the Institute of Food Technologists. And eight out of 10 adults have made some effort to eat healthier within the last year. But with so many options and so little time, it's hard to tell what's actually good for you and what's just a health fad.