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Tipsy Elves cofounder Nick Morton went through 10 years of higher education so that he could become a dental specialist.

So when he and his cofounder Evan Mendelsohn made a deal with "Shark Tank" investor Robert Herjavec and sales of the company's holiday sweaters starting taking off, Morton was confronted with a difficult decision.

Image: "Beyond the Tank"/ABC "Shark Tank" investor Robert Herjavec.