Fostering a workplace environment that’s conducive to creativity is a top priority for many companies—and it’s no surprise why. The companies dubbed most creative actually outperform their counterparts in revenue growth and market share, and they’re 50% more likely to be market leaders.
Some companies attempt to inspire bursts of creativity using crazy perks (for example, Google regularly invites famous people like Lady Gaga to the office for lectures), but there’s an often-overlooked strategy for fueling long-term inspiration: creative discomfort.
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