About.com invited entrepreneurs to reveal what made their small businesses unique and the lessons they'd learned (the hard way) as a result of being in business. Eight-five business owners responded with profiles of their companies, heart-felt stories of years of struggle before important breakthroughs, and solid pointers for everyone looking to make it in their own business. Here are some great lessons from people who have been there and done that.
Regardless of how brilliant or sophisticated the strategy, it has little value if not adopted and implemented. Creativity is enabled at the intersection of Freedom and Passion streets. More time spent in user testing could have saved us time in the long run, because it would have allowed us to catch our mistakes and get ahead of them. Haste makes waste.
