NEW YORK — This morning Fitbit (FIT) began trading on the New York Stock Exchange at $30.40 per share. Yesterday the company set its opening price at $20 a share.
Throughout the day the FIT trading price held around $30 per share, ending the day nearly flat at $29.68 per share. The stable trading price means that the opening price was an accurate reflection of the market demand for FIT stock.
“Fitbit is at a nexus of technology and health, which are interesting growth themes that people want to invest in,” said Doug Chu, head of Silicon Valley listings at NYSE.
