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six - 6

DALLAS, June 25, 2015 /PRNewswire/ -- AT&T* commissioned a study to help companies innovate and make the most of technology. The results show that innovation happens where companies have one or more of six business model traits – "Six Degrees of Innovation."

The University of Cambridge Judge Business School carried out the research. They studied how new technology and market demand have combined and led to business innovation.  The aim was to see if there were any common characteristics in the businesses that did succeed.