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Among my innovation peers, we have talked about how crucial executive commitment is, and some organizations have responded by hiring Innovation Managers, Innovation Directors, VP’s of Innovation, and Chief Innovation Officers (CINO’s not CIO’s so there is no confusion with Chief Information Officers).

One of the dangers of putting people in charge of innovation though, is that unless you carefully craft the positions and communicate their place and purpose across the organization, you can leave people feeling that innovation is not their job.

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