Startup fundraising is a long and arduous process. There’s just no way around it. Even for those startups with big names and help from major incubators, there’s always a lot of time and hard work involved. Aihui Ong, founder and CEO of Love With Food, a startup that helps food companies with brand awareness, learned that funding lesson the hard way. A graduate of the 500 Startups accelerator program, Ong thought that raising startup capital might be a simple task.
