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Programmable Clothes Are Going Commercial Co Design business design

Clothes speak volumes about us, conveying messages about wealth, taste, and personal beliefs. So in this age of ubiquitous screens and social sharing, it's no surprise that textiles have become another platform for electronic communication.

Yet up to now, price and material limitations have restricted these garments to couture and concept—red-carpet spectacles like Nicole Scherzinger’s Twitter dress, which spelled out in microLEDs fan tweets, scrolling the across "The X Factor" judge’s lap in real time. But two new efforts are commercializing the technology, creating consumer fashions that allow the wearer to project any electronic text or image she desires.

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