The mobile web versus the native app has been a long story of victory — for the app. In the U.S., 80 percent or more of mobile users’ time is spent in our favorite natives apps: Facebook, Game of War, Tumblr, and the list goes on.
But what about the rest of the planet?
According to Opera Mediaworks’ Q2 state of mobile advertising, not so much. In fact, there’s only one other region besides the U.S. where the app is winning, and that’s a thinly populated dusting of tiny Pacific Ocean island-states such as Melanesia, Micronesia, and Polynesia.
Image: Opera Mediaworks
