Startup activity is on the rise in America, and now Amazon is getting in on the game.
On Tuesday, the e-commerce giant launched a new platform that will allow startups to advertise and distribute their products to millions of its customers, including those using Amazon Prime. The platform, known as Launchpad, will help startups sell products whose creation was originally financed through crowdfunding and venture capital. The initiative is Amazon’s way of satisfying customers’ growing appetite for unique products and customized goods, observers say.
