In order to succeed, we need to create value and grow. Sound familiar? In a fast-paced startup, the business environment is always in flux. You need to be able to course correct at a moment’s notice, and make changes to products, programs, campaigns, and internal activities based on insight from your data. But it isn’t good enough to just make data available — you need to build a culture where everyone has metrics that they track and manage and that they are held accountable for.
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