At one point, they almost built their own mobile photography app. But instead, Matthias Fiegl and Sally Bibawy decided to stick to their company's old-school roots. Lomography, a 23-year-old camera company headquartered in Austria, has remained loyal to the art of analog and experimental photography since the beginning, when it first discovered—and then helped popularize—the quirky Lomo LC-A film camera in a shop in Prague. After weathering the onslaught of both digital cameras and the smartphone explosion, Lomography has managed to carve out a durable—and profitable—niche doing things the old-school way: hashtag, no filter.
