If you thought it is the quality of writing that makes or breaks a book, then you are living in a different era. In today’s world, authors create animated video trailers to accompany book launches like Amish Tripathi did with his new book, ‘Scion of Ikshvaku’.
Authors need to think of their book as a product and plan marketing, sales and figure out RoI. It sounds a lot like starting up, doesn’t it?
Image: http://yourstory.com
