Millennials may be the most studied generation in history, caught in the confluence of the technology they actively use and the creation of data from all that activity. As analysts slice and dice terabytes of information on millennials, one theme has emerged: contradiction.
According to the U.S. Chamber of Commerce Foundation, millennials are optimistic (despite events like 9/11 and the great recession that have punctuated their lives), they’re caring and community-oriented despite the copious use of a solitary activity such as social media, and they’re eager entrepreneurs, even when they’re often laden with college debt that has forced them to continue living at home after graduation.
