The innovation arena features the most aggressive teams of experts competing for the title of 'world champion'. For years and years, the winning team is among them. However, suddenly, in the competition for the World Cup also teams of experimenters qualify. When this happens, sooner or later so many established and highly prestigious champions will be losing their supremacy. It is very well known the ascension to heaven followed by the fall into hell of experienced players and great stars the likes of BlackBerry and Nokia.
