A recurring theme I hear and read about is how passion is an important trait when starting a new business. In Mark Cuban’s 12 rules for any startup, the number one rule is “don’t start a company unless it’s an obsession and something you love.” I don’t agree 100% with that statement, but I would say that passion about your business and industry is crucial for entrepreneurs. For me, even though I was not initially obsessed with meal delivery or healthy eating, I was obsessed with building a great startup and changing the industry I’d just dived into.
