Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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One of the most common excuses we hear from folks who are reluctant to embrace innovative thinking is that they "are not creative" or not "right-brain thinkers." We like to gently remind them that the ability to think innovatively is in fact a learned skill, and can be improved with rigorous practice. In fact the old myth of right-brain versus left-brain predominance is incorrect. New technology is allowing researchers to begin to identify the brain processes and structures that are involved in creativity: While there are still many unknowns, evidence points to it as a combination of several cognitive processes instead of just one. Additionally, according to neuropsychologist Rex Jung and his team these processes don’t rely on a specific region of the brain but rather brain networks and hubs, which are engaged at different times and for different purposes. Cognitive processes, both analytical and creative, depend on the neural networks of the brain and use the whole brain, not just one part of it, as shown by a team of researchers from University of Utah.

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