The founder, president, and CEO of FUBU learned the hard way how shortcuts can lead to dead ends.
4 SHARES ••• The brand was super hot—so why not put out a FUBU album? Oh, there are reasons. And here, FUBU CEO and Shark Tank investor Daymond John discusses them frankly and honestly. That, and other valuable insights on this edition of #BehindTheBrand from an entrepreneur who has quite literally written the book on branding.