A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship - meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors.
You have three ways to get growth from your loyal customers: increase quantity purchased, increase purchase frequency, or increase the price, assuming you have a valid reason to raise it. Let’s look at each one.
