Startups disrupt markets
In The Innovator’s Dilemma, Clayton Christensen claimed that only startup companies can disrupt new markets and produce radical innovation. Sure enough, 57% of the participants in my 2008-2010 creativity in organizations study (see http://www.innovationexcellence.com/blog/latest-articles/2015/09/29/from-startup-to-maturity-how-to-un-kill-creativity/?Itemid=88) experienced higher degrees of creativity in startup companies, and only 10% felt more creative in established, mature companies. Startup companies don’t really have a choice but to be radically innovative, as they typically don’t stand a chance of survival (or even initial investment) unless they do something substantially different and very innovative.
