At first, it seemed pretty straightforward. I met this guy, Andy Levitt, who had started a vegan meal kit company called Purple Carrot. He wanted me to join as a partner because, as our key investor said, "You move us from black-and-white to hi-def."
I did know I was ready for a change. After 20 years of weekly deadlines, including the last five as a New York Times Opinion columnist, I was tired. I felt I was repeating myself ("industrial agriculture is poisoning our health and the planet," written ad infinitum in myriad ways). I was frustrated by my inability to convince people to act, and eager to accomplish some new things myself. It was time to work on changing the food system from within.
Image: Mark Bittman Photo: Eric Tanner
