A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as a channel for brand building has seen exponential growth in the last few years. It has evolved one of the most influential, relevant and futuristic mediums of brand building for organisations globally. In the beginning of September 2015, Instagram opened up its platform globally to advertisers and brand owners. The ability to advertise, which was previously available only in eight countries, was made available in more than 200 countries by end-September. But why is this development of such critical importance?
