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A cause. A profile. A social media following.

Companies that have those things going for them may be in the best position to take advantage of new equity crowdfunding rules in Nova Scotia, says a Halifax entrepreneur.

But Andy Osburn, founder and CEO of Equals6, also said it will take time for startups and smaller firms in Atlantic Canada to figure out whether they want to get financing by selling shares or debt to Internet-based investor pools.

Image: Andy Osburn, founder and CEO of Equals6, is the regional representative for the National Crowdfunding Association of Canada. (TIM KROCHAK / Staff)