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Founded by Rich Bendis

Sarah Gantz

Here’s the most important thing you need to know about being an entrepreneur, according to Under Armour Inc. CEO Kevin Plank:

Everything matters. The way you carry yourself, the way your business card looks, the way you dress during the day.

Plank, dressed in dark jeans and a navy knit quarter-zip pullover with Under Armour’s signature logo on the sleeve, offered this advice and other tips to a group of budding entrepreneurs competing in his annual Cupid’s Cup student entrepreneurship competition.