Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Tfamilyhe makeup of families has shifted in the the last few decades.

In the U.S., 46% of two-parent families have both parents working full time. With both parents working, tackling family obligations becomes even more of a challenge with the expectation to be constantly connected to the office.

Working parents trying to "do it all" often integrate their children into their work life. They discuss work problems at the dinner table. They bring their children to meetings when there are no other options. They make conference calls on long drives with their kids in the backseat. As a result, children grow up hearing—and understanding—what their parents do for a living in a way that was rare to experience in the past.