Be honest. When was the last time you asked yourself, “Does this potential client trust me and what I’m selling?” If you’re a sales manager, when was the last time you asked your reps the same question?
Based on my years of sales training, trust is the most common gateway salespeople fail to navigate and reinforce over a sales cycle. Odds are, you haven’t even considered it. But if you want to take you or your sales team’s performance to the next level, you better start now.
