Knowledge@Wharton: What does innovation look like at Colgate-Palmolive?
Jenny Gomez: Innovation at Colgate is primarily product-driven, given the business model that we’re in and the history of the organization. We classify innovation into four key areas.
The first two are about serving the market that we’re in — building and maintaining the engine of the company. Core innovation (reflects) the type of things we do just to stop us from declining — changes in design; if it’s a licensed character, moving onto the next one; or bringing out a new flavor.
