Can Procter & Gamble innovate its way out of a five year sales slump?
P&G’s slashing of costs, jobs and brands have dominated attention in the past few years, steps that executives say will allow them to focus on their core businesses. But a critical part of P&G’s turnaround strategy is to reinvest savings back into the Cincinnati-based consumer products giant.
Freed-up resources will help P&G create and improve new products from better laundry detergent to razors, the executives say.
