Strategy is no longer necessary, according to some – but without it, business would not utilise our full human potential.
A few years back, a searing pain in my elbow sent me to the doctor, who diagnosed me with Olecranon Bursitis. Apparently, all that time spent leaning forward on hard desks in different meeting rooms during my team’s frequent marathon strategic planning sessions was putting too much stress on my poor elbow. The doctor told me I would either have to shorten these sessions in future, or find a better way of developing strategy.