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Two summers ago, Jack Bonneau started a lemonade stand to earn some cash. Instead of setting it up on a street corner in his Broomfield, Colo., neighborhood, he and his father, Steve, came up with a more ambitious plan. Jack, then 8, would peddle cups of lemonade at the local farmers’ market throughout the summer.

The strategy was a success.

Image: Jack Bonneau, 10, of Broomfield, Colo., waits for customers at his cider and hot chocolate stand at a shopping mall in Littleton, Colo. Credit Nick Cote for The New York Times