BUFFALO, N.Y. — For entrepreneurs using crowdfunding to bring new products to market, high quality photos and video, previous crowdfunding success and positive comments from backers are the keys to a successful campaign, according to new research from the University at Buffalo School of Management.
The study found that by receiving these signals, potential investors, also known as “backers” in crowdfunding, gain valuable information that motivates them to participate and increases the likelihood of a project achieving its funding goal.
