Healthcare in the United States is a $3 trillion industry, more or less. We tend to think of entrepreneurs as operating smaller companies, but great companies of every size have to continue to behave entrepreneurially.
Being an entrepreneur in healthcare looks a lot like being an entrepreneur in any industry, there’s just a lot more at stake. With lives in the balance every day, this is an industry that simultaneously encourages innovation, and operates in a risk-averse environment. With these two contradictory goals in place, it takes some serious creativity to succeed. Let’s look at a few examples.
