Economic uncertainty often hits young companies with a double whammy: Investor money dries up and customers rein in spending. But it turns out that economic downturns are good times to start businesses. First, the filter on ideas is much finer, so if you get going, it probably means that it is a really good opportunity. Second, the company will have a laser focus on building real ROI value. Third, while other young companies that came before may be experiencing declining markets, your company is in the development stage. Fourth, it is a great time to hire great talent since there are fewer good jobs. And finally, there are fewer cars on the road and the commute is better!
