For about a year, Sam Fox-Hartin had worked for an on-demand concierge startup called GoButler as a "Hero," the company's term for employees who field users' requests, via text message, and then complete tasks such as booking tables at restaurants, scheduling appointments, or ordering food for delivery on their behalf. Most of these tasks, like the ones I watched Fox-Hartin maneuver when GoButler invited me to visit its New York headquarters last year, were fairly routine.
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