Demo Day is not a launch strategy. You work your butt off to build a product and presentation that doesn’t break on stage, but the reality is that the audience of venture capitalists and tech journalists you present to are not likely your end users. Generally, the press audience for Demo Day isn’t your end user either.
For developer companies, Demo Day and the associated buzz is an awesome opportunity if you’re looking to raise a round. But if not, Demo Day and press launches can just be a distraction from the more immediate work you need to do.
Image: Image Credit: Ken Yeung/VentureBeat
