Ready or not, equity crowdfunding is coming to the U.S. this spring.
The funding mechanism allows companies to sell shares of their firms to the general public (not just accredited investors) through online portals. The practice has already gained traction in places like the U.K. in recent years, but it has taken a while to arrive in the U.S., as regulators carefully weighed oversight rules.
The SEC finalized those rules last fall, and they’re scheduled to take effect in May. What happens next is still anyone’s guess.
