I am very pleased to announce a new report, released today by InterbrandHealth, that ranks top leaders in biopharma and uncovers key industry insights.
Best Pharma Brands, a global study, identifies the biopharma companies that are addressing healthcare professionals' (HCPs), payers', and policy makers' needs. The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.
Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go "beyond the pill." As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring non-traditional solutions in areas like digital therapies, and ramping up their Corporate Citizenship activities.
Best Pharma Brands ranks these leading companies by qualifying the industry's definition of value through brand, then quantifying the corporate brand's contribution to business performance.
