$30 million. That’s how much Invoca raised and we’re announcing it today. It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. But the story started more than 6 months ago. And the narrative may tell you something about your own journey one day.
We started planning our fund raising as much as 14 months ago. Invoca had grown steadily and consistently since 2009 and by 2015 SaaS companies with scale had become hot – trading at a median of 7.3x forward sales with some as high as 12x sales. Many had started IPO’ing and we started to think about our future.
