Low gas prices won’t stop the electric car market from its march toward the mainstream.
by Bradley Berman March 30, 2016 It’s been five years since the first mainstream electric cars went on sale, yet the market remains tiny, with just 115,000 sales in the U.S. in 2015. The top seller was the high-end carmaker Tesla, which will unveil a new $35,000 car this week with the hopes of reaching a more mainstream market (see “Tesla’s Cheaper Model 3 Could Strain Charging Infrastructure”).
With the price of gasoline hovering below $2 a gallon, it might seem that Tesla CEO Elon Musk will struggle to reach the masses. But there are signs the mainstream buyer could soon become more open to plugging in, even if oil prices remain depressed.
