No company wants perfect competition. It’s tough. There’s no money in it. Perfect competition drives profits down to close to zero. Instead, what companies strive for is market dominance. They want to stand apart, be the best and, ideally, the most profitable. But how to achieve this? In a world of non-exclusive goods and services, hasn’t head-on competition become the norm? Or is there another way? In other words: is there a formula for market dominance after all?
Image: http://knowledge.insead.edu
