What do Twitter, YouTube, Pinterest, Instagram and a gazillion other digital platforms have in common? They all treat usernames like a baby treats a diaper instead of the precious and lucrative resource they are.
Because usernames are dished out using an archaic first-come, first-served model, early adopters snag the dictionary-friendly handles. Everyone else gets smacked with alphanumeric nonsense. Soon perfidy and confusion take over as the black hats win and power users settle for names like “boogie2988”, “Rclbeauty101”, and “realDonaldTrump” even while “boogie”, “beauty”, and “trump” languish.
Image: http://venturebeat.com
