If you are reading this article, chances are you have taken an Uber, are familiar with Upwork and maybe even sold something on Etsy. Business models that fall under the “gig economy” umbrella have been proven for business-to-consumer and peer-to-peer markets because they make it possible to crowdsource products and services from huge communities of people.
Large online networks can also be some of the greatest sources of innovation. Led by the enterprise and government research and development verticals, this trend is growing rapidly because of a shift in focus from single-point services to the co-creation (collaborative innovation) model.
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