At this point, every business under the sun seems to have harnessed peer power in some shape or form. By taking advantage of the skills and knowledge of its consumers, a business need only provide users with a vehicle of growth. Peer-2-peer (P2P) commerce is a proverbial win-win. Income floods in without a lot of investment — whilst consumers are effectively free to buy, sell and engage with one another in any way they see fit.
