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Delusional Manufacturing, is the belief marketing, and sales can win against a market which has already determined to use its product less, and less until its obsolescence.” RJS
The printer/copier distribution channel has witnessed many changes over the last decades. Back in the 80’s and 90’s the loyalties and absolute dedication to a particular product line was deep and non-penetrable. Since that time everyone has reevaluated those prejudices, and loyalties. This reevaluation started when manufactures began controlling their own distribution. The dealer community realized that the survival of their business would force them to diversify so they began a journey to become vendor agnostic.
