Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

balance

In English, we struggle with the distinction between “different” and “new.” It’s relevant when we come to describing business models and their likely impact. Let’s take cars as a starting point. There are many different makes and models on the market. They vary in shape, size, color, and features, but they’re also all the same — they’re all cars. Yet when we buy one of them, discarding our old vehicle, we buy a new car. On the other hand, were it not already invented, plane travel would be classed as a new form of transport, compared to driving along the highway.