The problem most people and organizations have is that they tend to kill ideas at the wrong times, either too early or too late, and this is very detrimental to their innovation process. Jeffrey Baumgartner explains to how to establish common-sense criteria for killing an idea If you are running an innovative organization, you need to kill a lot of ideas. Indeed, you are probably doing so already. The problem most people and organizations have is that they tend to kill ideas at the wrong times – either too early or too late – and this is very detrimental to their innovation process.
In fact, most ideas are killed way, way too early. Consider the following exchange, variations of which can be heard daily in corporate corridors around the world:
