Here are seven metaphors to help you drive innovative behaviour as a creative leader.
1. Lift the veil - why does your organisation want to innovate?
If your top management team plans to launch an innovation initiative, have them answer three questions first:
a. What value will it bring in business terms?
Will it drive more revenue, save costs, differentiate you from the competition, or improve staff retention? How will you quantify this in business terms?
Image: http://www.innovationexcellence.com
