Most small business owners are buried in email. This is discouraging since they don’t always get to answer the important ones. Business etiquette suggests that each email should be replied to within 24 hours. Letting messages go unanswered for longer than this can have a profound negative effect on relationships in their business. The sender is worried that the email was not received or a “no answer” means a negative reply. In many cases, it means neither of these things.
