Human beings love to interact – it’s part of who we are. But as we’ve become increasingly consumed with screens, we’ve started to lose touch with our most basic ability to connect with one another.
Rather than handing out gadgets to each of my sales employees and letting machines do the work, what I’ve found consistently yields better sales results is human interaction. Technology enables us to be more efficient, but it shouldn’t define the entire sales experience. We’re already fully equipped with what we need to acquire a customer – our five senses.
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